Millions of Views and a Gift Truck Later, Nathan Apodaca Keeps the Vibe Going



Nathan Apodaca is here for the good vibes.

About 8 a.m. on Sept. 25, his 2005 Dodge Durango’s battery cut out as he was trying to get to work at an Idaho potato warehouse. This was not a new experience for him: The S.U.V. has more than 330,000 miles on it.

So, Mr. Apodaca grabbed his phone, his large bottle of Ocean Spray Cran-Raspberry juice and his longboard — the skateboard kept in the car just for such emergencies — and wheeled the rest of the way to work.

That was his “morning vibe” as he filmed himself coasting down the highway, boasting his mother’s Native American heritage with a feather tattoo on the side of his head, chugging juice and lip-syncing Fleetwood Mac’s “Dreams.”

As he sailed down the road, he took a gulp, looked behind him and lip-synced to Stevie Nicks’s soaring vocals: “It’s only right that you should / Play the way you feel it.”

When he clocked in to work, he posted his TikTok but was doubtful viewers would react. “If they ain’t feeling the vibe, I’ll just pull it,” he said. “No harm, no foul.”

But feel it they did. By Wednesday, the video had ballooned to more than 27 million views.

“It’s just a video on TikTok that everyone felt a vibe with,” Mr. Apodaca, 37, said. “I’m happy that I could chill the world out for a minute.”

Among those who felt the vibe were executives at Ocean Spray. On Tuesday, a representative of the company went to the R.V. where Mr. Apodaca lives parked at his brother’s house in Idaho Falls with a surprise gift: a cranberry red Nissan pickup. The truck’s bed was filled with jugs of Ocean Spray juice.

Mr. Apodaca’s morning vibe has also inspired celebrities, C.E.O.s and politicians to film their own takes of his video.

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