Walmart would like to see more people use its app, and the company said today, in a statement on its corporate website, that it’s begun a redesign of its stores to facilitate that goal.
According to the statement, by the EVP and chief customer officer at Walmart, for several years now the retailer has been on a “transformational journey.” It’s been “reimagining ways to create seamless omni-shopping experiences,” as a means to save customers time, as well as inspire them, whether shopping in-store, online or via mobile, it said.
The new look and feel is focused on a “digitally enabled shopping experience,” the statement said, appealing to shoppers “through a sleek design aesthetic, a layout that spotlights products and an end-to-end digital navigation that guides customers throughout their journeys.”
What do the additional design elements and digital experiences include?
In order to create an instant omni-shopping experience in the customer’s mind, Walmart signage on the exterior and interior of stores has been updated to match the app’s icon, the statement said. Walmart is also encouraging shoppers to download the app and to use it while shopping.
The use of bold, dimensional typeface throughout the store (e.g. SEAFOOD, BEEF and DAIRY) directs customers to the section they are looking for. To help guide customers from phone to product, aisles are marked with letter and number combinations, the statement said.
Using airport wayfinding systems as “best-in-class examples of how to direct large groups of people,” the statement said Walmart developed designs that will help move customers through the store more quickly.
In addition, the statement said that product layout was optimized, bringing greater visibility to key items throughout the store.
How has the checkout experience been updated?
According to the statement, self-checkout kiosks as well as contactless payment solutions, including Walmart Pay, will be available, allowing limited contact between associates and customers. Additionally, Scan & Go will be available at select locations, to help shoppers manage their checkouts
The new concept has been tested in select stores, and according to the statement, the initial feedback from customers and associates is exciting. The retailer said it will continue to get customer and associate feedback and “evolve the design accordingly.”
The statement revealed that the new shopping experience will be in close to 200 Supercenters, as well as in select Health Centers and Neighborhood Markets by the end of this fiscal year. The plan is to reach close to 1,000 stores by next fiscal year, the statement said.