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Amazon’s 2020 Holiday Gift Guides Are Out But That’s Not Why Analysts Are Bullish

Amazon has released their holiday gift guides a lot earlier this year thanks to the coronavirus impact and a different big technology announcement calendar schedule that’s competing with election cycles and virus updates.

Head over to amazon.com/gifts to see what’s on offer before Prime Day, which is now officially confirmed October 13-14th, 2020. Amazon’s gift guides have exclusive storefronts, and exclusive deals for Prime members. Any member with Amazon Prime Rewards Visa Signature Card will get 10% back on selected products.

Amazon has guides dedicated to Small Creator Businesses (featuring hand-pick items they like including Jessica Alba, Ayesha Curry, Earvin “Magic” Johnson, Chriselle Lim, Arianna Huffington, and Whitney Wolfe Herd). Shop before October 12 and Prime members will get $10 credit to spend on Prime Day when they spend $10 with these Sellers. Beauty is also big on the agenda for Amazon this year, the dedicated Beauty Gift Guide experience features hundreds of items from big brands and Amazon brands. The Fashion Gift Guide features SAVAGE X FENTY, adidas, 3.1 Phillip Lim, and Alo Yoga amongst others.

Amazon’s kingmaker 2020 Holiday Toy List features new products from LEGO Star Wars The Mandalorian The Razor Crest to Osmo Little Genius Starter Kid for Early Math Adventures along with Amazon tech products.

Amazon has also pushed Alexa this year, not only to inspire people but also to donate to charity again (Amazon just pushed over $215 million through the AmazonSmiles programme). To donate to a child in need, just say “Alexa, donate to Toys for Tots” and Amazon will match whatever you spend with another toy until January 11, 2021.

Amazon also has Holiday Guides for the Home, Handmade Gifts, Electronics, and Amazon also has a dedicated guide to Launchpad products, unique gift ideas from small brands across a wide range of sectors. Amazon has also partnered with (RED) again for a dedicated store.

Amazon is on a tear at the moment. Analysts are bullish on the stock and sentiment is somewhat less than previous months because…well, bigger things. 50% increase on global distribution square footage (3x more than 2019) and thanks to new deals and technology purchases, Amazon will deliver 85% of its own packages. Amazon is in a strong position because of its ecommerce and cloud chops which has made Analysts incredibly favourable to Amazon. Beyond this, Amazon’s logistics and control of those logistics is also swaying a lot of Analysts including Mark Mahaney; “Amazon Logistics provides Amazon with major service & cost advantages that should shine through this Holiday Season… [and] creates a long-term opportunity for Amazon to become a leading 3P delivery service/carrier.”

All of which should be good news for Amazon’s Q4 results which will be out in January, 2021 and earnings beyond that too.

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