shopping

Bambuser Establishes U.K. and U.S. Business Operations Following Remarkable First-year Momentum for Live Video Shopping

 Bambuser Establishes U.K. and U.S. Business Operations Following Remarkable
             First-year Momentum for Live Video Shopping Solution

  PR Newswire

  LONDON, Sept. 29, 2020

- Geographic growth enables company to accelerate customer acquisition as
proven ability to engage and convert customers attracts growing list of brands
including Samsung, FRAME, Moda Operandi and LUISAVIAROMA

LONDON, Sept. 29, 2020 /PRNewswire/ --  As brands and retailers increasingly
seek innovative ways to engage with and convert digital audiences, interactive
live video streaming provider Bambuser  today revealed that, after just one
year since launch of its flagship Live Video Shopping technology, the company
is establishing Bambuser U.K. Ltd. and Bambuser U.S.A. Corp. in order to
address the accelerated pace of adoption in the regions.

The expansion, which begins with the hire of Vice President of Sales César
Bravo de Rueda Sandoval, closely follows the company's entry into the U.S.
market, where recruitment efforts have accelerated. César, who is based in
London, was most recently with Amazon, where he spent three years as Business
Development and Partnerships Manager. Previously, he was with rewardStyle,
where he served in numerous managerial roles. At Bambuser, he will be
responsible for building and leading business development in the region.

Bambuser pioneered Live Video Shopping, already immensely popular in China,
for audiences in the West, and in one year, the technology has become
Bambuser's biggest growth driver. In Q2 2020 alone, catalyzed by the
acceleration of digital transformation initiatives among retailers impacted by
the Coronavirus pandemic, the company's net sales grew 669 percent year over
year. To date, brands and retailers including Samsung, Moda Operandi,
LUISAVIAROMA and many others have adopted Bambuser's technology to host live
shopping experiences, proven to build customer connections while driving
sales.

During the first half of 2020, an average viewer of a Bambuser-supported Live
Video Shopping show watched for 11.18 minutes, and 12 percent added at least
one item to their shopping cart. The average add-to-cart rate in the beauty
segment, among Bambuser's top categories, is 36 percent across all active
retailers.

Recently, Bambuser has gained traction with retailers in the consumer
electronics category. In addition to Swedish electronics chain Kjell &
Company, which is leveraging Bambuser's one-to-one streaming technology to
bring online shoppers the knowledge and expertise of in-store professionals,
Samsung Nordics also engaged the company to power a campaign in partnership
with influencer agency Relatable. The live streamed show was a resounding
success, yielding 15,000+ interactions and a conversion rate that more than
doubled the company's benchmark.

"We're proud of all that we've accomplished in such a short time, and now that
we have customers on six continents and are growing at a very high speed, it's
important that we also expand our geographic footprint to maintain this
momentum," stated Maryam Ghahremani, CEO of Bambuser. "Ultimately, we plan to
continue this expansion, adding Bambuser offices in the top markets globally.
We are very happy to welcome César onboard, and look forward to continuing
this journey."

As businesses prepare for the Q4 shopping season that includes Singles Day,
Black Friday and Cyber Monday, Bambuser is actively recruiting additional
talent, and expects to have over 100 FTEs in Q4 2020, up from an average of 13
FTEs throughout 2019.

Contact information

Maryam Ghahremani, CEO | +46 8 400 160 02 | [email protected]  or visit
bambuser.com/ir

Bambuser  is a software company specializing in interactive live video
streaming. The Company's primary product, Live Video Shopping, is a
cloud-based software solution that is used by customers such as global
e-commerce and retail businesses to host live shopping experiences on
websites, mobile apps and social media. Bambuser was founded in 2007 and has
its headquarters in Stockholm. Erik Penser Bank AB is Bambuser's Certified
Adviser.

 

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The following files are available for download:

https://mb.cision.com/Main/15749/3204215/1311796.pdf                Release
https://mb.cision.com/Public/15749/3204215/95517715e6058939_org.jpg Maryam
                                                                    Ghahremani
https://mb.cision.com/Public/15749/3204215/adb92b4b1d0c99cb_org.jpg UK US
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