Bargain hunters everywhere, we have good news.
The Amazon Prime Day sale is finally and here and the fashion offering should be on your radar.
Taking place on October 13, the retailer’s mega discount day will once again be extended for an entire 48 hours of reductions across all sectors from tech and home, to beauty and fashion.
While it typically takes place in June, due to the global pandemic, Amazon had to postpone the event but it’s finally here and it was worth waiting for.
Amazon may not be your first port of call when you’re looking for new garments but the hidden away in its extensive offering is veritable gems set to elevate your smart to casual wardrobe.
The site plays host to an extensive selection of big name clothing brands like Calvin Klein, Adidas, Levi’s New Look. For shoes, Adidas, Clarks, Timberland and Puma to name but a few. On the jewellery and watch front, you can find Swarovski, Olivia Burton and Timex. The retailer even has in-house labels; find. for your everyday pieces, Meraki for super soft lingerie and loungewear and Truth & Fable for occasionwear and that only just scratches the surface.
Whether you are shopping for yourself, your partner, your kids or just about anyone, check out Amazon’s selection of men’s, women’s, children’s and baby clothing, shoes and accessories – now on offer as part of the Prime Day sales.
As mentioned above from October 13-14, you will be able to take advantage of epic discounts but there is one catch, you must be a Prime member. This entails a monthly subscription of £7.99 a month, an annual fee of £79 or you can make the most of a 30-day free trial. Membership will get you free next day delivery across an impressive selection of products as well as access to Prime Video and a rotating selection of ebooks. Student discounts apply and will get you access for only £3.99 a month.
There are a variety of deals on offer – Deals of the Day and Lightning – which run for a fixed time throughout the two day event so act fast to nab the best discounts. We’ll be keeping you updated right here.
See the best fashion deals on Amazon Prime Day here across clothing, shoes and jewellery. Shop the most impressive discounts by brand.
Cult denim label Levi’s is offering up to 30 per cent off this Prime Day across the signature 501 jeans as well as jumpers, t-shirts and more.
There is up to 30 per cent off Boss for men and women that extends to dressing gowns, accessories like belts, shorts, trousers, swim shorts, jackets, chinos and more for all your smart or casual needs. The pieces are offered in a range of neutral hues, from grey to green.
Womenwear, menswear and childrenswear have been painted with the discount brush at Tommy Hilfiger with up to 30 per cent off. There are jeans, underwear, jumpers, blouses, shirts and more on offer.
In need of new jeans for yourself, partner or little ones? Check out Pepe Jeans’ offering at Amazon that is reduced by up to 30 per cent. There’s also t-shirts in all colours, swimwear, and denim in all shapes and sizes.
There is an epic up to 50 per cent off Amazon’s in-house fashion brands; find, Meraki and Truth & Fable.
Truth & Fable
Nightwear & Lingerie
Iris & Lilly
Amazon’s own brand lingerie label Iris & Lilly has up to 40 per cent off.
There is really no better time to stock up on your Calvins as the brand is up to 30 per cent off on both men’s and women’s essentials. Shop bundle packs of two or more boxers or knickers as well as nightwear and bralettes. There’s also just really handy basics like joggers and tracksuits that you will be sure to live in throughout working from home and beyond.
Beloved for its comfortable shapes, Sloggi will give your underwear collection an instant boost. You can shop sets and individual pieces with up to 30 per cent off during Prime Day. The range is offered for men and women and there are multi-packs available.
Get up to 30 per cent off comfortable, supportive and sexy bras over at Triumph. The discounts are offered on a range of silhouettes, styles – whether you are looking for a special occasions or everyday set – as well as the brand’s broad size range.
The clue is in the name. This lingerie brand works wonders. It is on offer with up to 30 per cent off on all silhouettes; balconette, push up, padded, non-padded, strapless and triangle as well as knickers, and briefs.
Upgrade your sneaker game with Adidas. The sportswear giants will be up to 30 per cent off across men’s and women’s trainers and you may even spot a couple of apparel bargains.
There is up to 30 per cent off men’ shoes at Camper.
Street style sneaker regulars Cat Footwear has up to 30 per cent off statement men’s and women’s trainers.
Get ready for your winter adventuring with Columbia and its impressive 30 per cent off men’s and women’s shoes on Amazon.
The divisive footwear label Crocs has some of the most comfortable clogs in the game and they’re on offer with up to 30 per cent off. The models are unisex and offered in a huge variety of colours.
With the signature Disrupter silhouette included in the discounts, you can get up to 30 per cent of men’s and women’s trainers at Fila.
Kid’s, men’s and women’s shoes at Geox are on offer with up to 30 per cent off.
Whether we’ll be able to head off for some winter sun or you’re preparing for next summer, there’s 30 per cent off Havaianas in all colours and all sizes.
We love the timeless and universally appealing Keds shoes and they are up to 30 per cent off this Amazon Prime Day.
From smart to casual shoes, get up to 30 per cent on Kickers for kids and adults.
Trekking, walking, running or simply fashion, get the right shoes, boots and trainers for the occasion at Merrel with up to 30 per cent off.
Get winter footwear ready with the help of Muck Boots and the purse-friendly 30 per cent off discount.
There is up to 30 per cent off New Balance men’s and women’s shoes and trainers.
- New Balance Men’s 311 Core Sneaker, Black (Phantom) – was: £60, now: £40.14
- New Balance Men’s 311v2 Sneaker, Blue (Natural Indigo) – was: £60, now: £40.76
- New Balance Men’s 373 Core Low-Top Sneakers, Black (Black)- was: £65, now: £35.01
- New Balance Men’s 411 M Running Shoes, Black (Black/White) – was: £50, now: £17.74
- New Balance Women’s 410v6 Trail Running Shoe, Black (Black/Purple) – was: £60, now: £21.36
See all New Balance shoes on offer
With a seemingly endless selection on offer, there is up to 30 per cent off Puma. Whether you are looking for men’s, women’s or shoes for your little ones, you will be able to find the style and colour combination to suit.
Renowned running shoe label Salomon has up to 30 per cent off its must-have range at Amazon.
Footwear brand Sorel has got you covered whether you are adventuring or simply staying home. With trainers, boots and slippers to choose from, you can get your hands on the brand with up to 30 per cent off.
Elevate your white or multi-coloured sneaker collection with the help of the 30 per cent discount at Superga on Amazon.
Always wanted a pair of Timberland boots? Now is your chance to get 30 per cent off the style as part of the Amazon Prime Day sales.
There is up to 30 per cent off Under Armour shoe for men and women.
The discounts at Vans on Amazon extends so much further than just clothing, it’s also on the range of best-selling shoes, including classic Low-Top sneakers. Clothing-wise, check out the t-shirts, sweatshirts and hoodies for girls, boys, and just about anyone.
- Vans Boys’ PALOMAR Trainers, Black – was: £33.82, now: £23.64
- Vans Boys’ Ward V-Velcro Trainers, Red – was: £35, now: £26.42
- Vans Men’s Ward Canvas Low-Top Sneakers, Black – was: £55, now: £29.86
- Vans Unisex Kid’s Atwood Canvas Sneaker, Red – was: £35, now: £20.95
- Vans Women’s Ward Platform Low-Top Sneakers, Black/White – was: £57, now: £28.54
See all Vans shoes on sale here
With brands like Swarovski, Fossil and more, there is up to 30 per cent off sparkling statement jewellery pieces at Amazon.
- Swarovski Attract Trilogy Round Pendant, White, Rhodium plated – was: £69, now: £22.66
- Swarovski Sunshine Pierced Earrings, White, Rose-gold tone plated – was: £81.09, now: £40.06
Swarovski Attract Round Ring, White, Rhodium plated – was: £79, now: £36.55
- Swarovski Symbolic Moon Necklace Set, Multi-colored, Mixed metal finish – was: £99, now: £45.23
Shop all Swarovski jewellery on sale here
Deals to watch. You can get up to 50 per cent of big name brands like Michael Kors, Fossil, Diesel, Emporio Armani, Olivia Burton, Skagen,Swarovski, Tommy Hilfiger and Timex.
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