Best Black Friday beauty deals 2020: makeup, skincare and more

For one weekend – and one weekend only, you can get your hands on hundreds upon thousands of beauty heroes at a fraction of the cost.

How you ask? Well, it’s almost Black Friday and the sale extravaganza is on.

In honour of the mega sales weekend that takes place each year on the day after Thanksgiving – falling on November 27 for 2020 – our favourite beauty brands take the opportunity to slash prices on thousands of covetable items. We’re talking serious Holy Grail products that are rarely found below their usual RRP.

From Black Friday to Cyber Monday, there will be epic reductions on all sectors across skincare, makeup, hair, fragrance, body and more, with the occasional toothbrush thrown in there.

Last year, even the likes of Glossier, Charlotte Tilbury and Urban Decay got involved offering their sought-after wares at a fraction of the original cost. Dyson, Foreo, Oral-B and GHD were also no stranger to slashing their prices.

Get your Christmas shopping done early for the makeup obsessive, fragrance lover or skincare aficionado in your life. Better yet, treat yourself, as there are tons of beauty bundles as well jaw-dropping deals on exclusive products.

Luckily for us, we don’t actually need to wait for the big day itself because the likes of Boots, Look Fantastic and FeelUnique are kicking things off early this year with huge sales that you won’t want to miss.

Peruse through our top pick of the beauty deals and bookmark this page as we’ll constantly be updating it as the offers roll in.

Which beauty retailers will take part in Black Friday?

You can expect the likes of Boots, Superdrug, lookfantastic, Cult Beauty, Space NK and FeelUnique to get in on the action. They tend to do sitewide discounts as well as individual price drops on the big names that they stock, like Huda Beauty, Anastasia Beverly Hills and more.

Shop the sale at Boots

Shop the sale at Superdrug

Shop the sale at lookfantastic

Shop the sale at Cult Beauty

Shop the sale at Space NK

Shop the sale at FeelUnique

What beauty brands will take place in Black Friday?

If last year was anything to go by, you can expect brands that never usually host sales to take the opportunity to cut their prices on Black Friday. We’re talking Glossier, La Mer and so many other covetable brands. There’s truly no better time to shop.


We may not be wearing as much makeup as usual but that doesn’t mean we can’t indulge and add to our ever-growing collection – especially with the Black Friday sales! Fenty Beauty, Charlotte Tilbury, Too Faced, Milk Makeup, Bobbi Brown, Nars, BareMinerals are just a few of the big names getting involved.


The list of skincare labels involved in the Black Friday sales is almost endless but a few highlights are usually; Elemis, Dermalogica, Decleor, Aromatherapy Associates, L’Occitaine and more.


Legendary hair labels like Josh Wood Colour, Toni & Guy, and Moroccanoil will likely all be discounting their hero products so you can care for your hair for less.


Winter sun is not likely on the cards this season so get that fresh-from-the-beach glow without leaving your home with the help of our favourite faux tanning labels like Tan-Luxe, Bondi Sands, Isle of Paradise, St Tropez and more with even more purse-friendly prices.


We can’t stress this enough – Black Friday is perfect time to stock up on fragrance. Whether you are buying your signature scent, looking for something new or planning ahead for gifting purposes, the sales extravaganza is heaven scent. Expect brands like Jo Loves, and retailers with extensive offerings like The Fragrance Shop.


Finally, update your old beauty tech for less. GHD, Foreo, Cloud Nine and even Dyson will all be slashing their prices on the last weekend of November. Black Friday also marks the perfect opportunity to upgrade your toothbrush with Oral-B always hosting mega sales.


Over at ES Best, we live by the motto to treat yourself and when the likes of Treatwell, Blow LTD and Glow Bar are offering deals on treatments than there’s simply no excuse not to indulge.

ESBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

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