After Prime Day didn’t take place this past July due to Covid-19 issues, no one really thought Amazon would cancel its biggest shopping event of the year. Last week, rumors of a new date began to circulate, and now the brand has finally confirmed that Prime Day will take place on Oct. 13… and Oct. 14. The ecommerce behemoth is breaking with tradition once again by extending the sales event to two days.
Per a statement from Amazon’s chief of worldwide consumer business, Jeff Wilke, this year’s double-feature Prime Day is being billed as the “the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes.”
The event began as a single day in 2015. For its fifth Prime Day in 2019, Amazon rolled out a new 48-hour format for the shopping extravaganza. According to Adobe Analytics, by the end of the
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