Flora Launches Stardog Loungewear Brand
Stardog Loungewear is the inaugural brand of the Hemp Textiles & Co. division.
TORONTO, Oct. 07, 2020 (GLOBE NEWSWIRE) — Flora Growth Corp. (“Flora” or the “Company”) is pleased to announce the launch of a new division, Hemp Textiles & Co., along with the start of sales of its inaugural hemp-based clothing brand, Stardog Loungewear (“Stardog”). This division will develop and sell to both consumers and businesses, hemp-based textiles and loungewear.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d41a7531-98ab-423b-88ab-1045a5dc0e6a
“Flora prioritizes sustainability in all our business practices and we anticipate that our new Hemp Textiles & Co. division will help us meet those goals by utilizing organic, natural materials and not wasting any components of the plant,” commented Flora’s President of Consumer Goods, Luis Merchan. “We believe the new Stardog brand will resonate with consumers; the products combine style and comfort using a natural, soft hemp material. With the recent surge in demand for loungewear since the start of the pandemic and the fall and winter seasons ahead, we are launching this brand at an ideal time.”
About Stardog Loungewear and Hemp Textiles & Co.
Today, the inaugural consumer brand of Flora’s Hemp Textiles & Co. division, Stardog Loungewear, officially launched sales through its e-commerce platform located at stardogloungewear.com. This brand will cater to consumers looking for comfortable loungewear made from natural, organic materials.
Currently, there are 10 unique products available for purchase, ranging across sweaters, pants, t-shirts, and footwear. While marketing efforts are focused in the United States and Colombia, products can be shipped globally. We expect Stardog to commence selling products through brick and mortar channels in Los Angeles in partnership with Sneakertopia and in Bogotá in the fall of 2020.
The Hemp Textiles and Co. division also sells hemp textiles to businesses, supplying hemp for antibacterial fabrics for the hospitality and medical sectors that show surging interest.
Further, since hemp is natural, soft, and antibacterial, we believe it is an ideal material for masks and other textiles to protect against COVID-19. As such, the division has started distributing copper infused hemp masks at an industrial scale with orders placed with us by over 1,000 businesses in Las Vegas. Copper’s antibacterial properties actively kill microbes, including COVID-19, and can improve the protection provided by the hemp masks.
Flora Growth Corp.
Flora is a vertically integrated cannabis company striving to be a globally recognized cannabis brand by leveraging low-cost production of cannabis to supply CBD oil to our portfolio of consumer and medical brands. Flora prioritizes organic ingredients and value-chain sustainability across its portfolio to create products that help consumers restore and thrive.
For further information, contact:
+1 416 571 9037
This news release may contain forward-looking statements. These statements include statements regarding the development and sale to both consumers and businesses of hemp-based textiles and loungewear, our expectations of consumer behaviour and preferences, the timing of Stardog product sales through brick and mortar channels in Los Angeles and Bogotá, our partnership with Sneakertopia, and the Company’s strategy, and future plans and objectives. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially. We do not assume any obligation to update any forward-looking statements, except as required by applicable laws.