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June Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from May 6 to June 6. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for June.

IU topped this month’s list with a brand reputation index of 3,516,545. High-ranking phrases in her keyword analysis included “Cannes Film Festival,” “Broker,” and “LILAC,” while her highest-ranking related terms included “appear,” and “release,” and “donate.” IU’s positivity-negativity analysis also revealed a score of 78.80 percent positive reactions.

Soccer star Son Heung Min came in at a close second with a brand reputation index of 3,273,492 for June.

BTS took third place with a brand reputation index of 2,321,403, while Lim Young Woong followed in fourth with a total index of 1,633,980.

Finally, Gong Yoo rounded out the top five for June with a brand reputation index of 1,340,136.

Check out this month’s top 30 below!

  1. IU
  2. Son Heung Min
  3. BTS
  4. Lim Young Woong
  5. Gong Yoo
  6. BLACKPINK
  7. Kang Daniel
  8. Ma Dong Seok
  9. Kim Hye Soo
  10. Yoo Jae Suk
  11. Kim Tae Ri
  12. Park Goon
  13. Seo Hyun Jin
  14. Han Ji Min
  15. Song Ga In
  16. Lee Byung Hun
  17. Son Ye Jin
  18. Kim Jong Kook
  19. Jang Yoon Jung
  20. Park Bo Gum
  21. Lee Seung Gi
  22. Kim Yuna
  23. ASTRO’s Cha Eun Woo
  24. Hyun Bin
  25. Lee Jung Jae
  26. Shin Min Ah
  27. Han Hyo Joo
  28. Jun Ji Hyun
  29. Jo In Sung
  30. Youn Yuh Jung

Watch IU in “Shades of the Heart” with subtitles below!

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