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Maria Grazia Chiuri Unveils Dior’s SS21 Womenswear Collection With A Message That Luxury Needs To ‘Reflect A New Style Of Life’

In the pre-pandemic days of fashion, standing backstage at a Dior women’s ready-to-wear runway show and observing Maria Grazia Chiuri, it was easy to see how gracious and passionate she was to speak to media and well-wishers about her newest collections. 

As creative director of the famed French maison, Chiuri is a passionate and personable woman, a fashion designer, yes, but also a storyteller with a message of empowering women. And as she presented her newest Dior womenswear SS21 collection today, the fashion world cleared the cobwebs as this was the first major show in the City of Lights in almost 7 months. Three-hundred attendees sat together, masked up, socially distant and took away something different from what they may have been expecting.

The venue was at Paris’ Jardin des Tuileries, and before one outfit hit the runway, Chiuri used the medium to start the show. Partnering with filmmaker Alina Marazzi and renowned Italian collage artist Lucia Marcucci, Chiuri sought to highlight the significance of strong women thinkers in poetry and thought. Marcucci is an emblematic figure of Italian avant-garde and she designed the show’s scenography. Then, a dozen sopranos from the Sequenza 9.3 Ensemble, directed by Catherine Simonpietri performed a screeching melody that matched the surprise of the looks from the collection.

Bohemian chic with 70s’ stylish simplicity is the way to describe the collection. Chiuri has certainly gotten with the times the world is in, and as every pocket of the globe has been working from home, in relaxed clothing, the creative director designed a collection to reflect this. Layers upon layers in many of the looks with Slavic smocks and tunics were seen. For this collection, it is clear that Chiuri paradoxically transformed the Dior silhouette to respect its heritage.

She was able to tell a global sartorial story that celebrates skills of cultures around the world. From the Far East influences and Ottoman touches, Chiuri went back to the House’s archives where Christian Dior himself told a foreign sartorial story with a collection he created for Japan in 1957. She took Mr. Dior’s bar jacket and made it wider and longer with a soft belt to tie at the waist. 

Using fluid fabrics of silk chiffon for the long dresses of light, matte blue and pale orange came from the inspiration Chiuri took from women pioneers who were poets, intellectuals, and authors. And she used chiffon embellished with beaded embroidery. Using patchworks of scarves with paisley and floral motifs to accessorize the various looks, she was able to signify the opening up of the human imagination the way that authors Virginia Woolf and Susan Sontag did.

Maria Grazia Chiuri is a pioneer in fashion, and she’s able to stick to the Dior DNA in her collections. Her success with the maison keeps us on our toes, as fashion watchers don’t really know what’s going to come down a runway, but what has come down so far hasn’t disappointed


Watch The Dior Spring-Summer 2021 Women’s Runway Show

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