The pandemic continues to demand ingenuity from restaurateurs around the Bay Area, especially in San Francisco, where fine dining restaurants are being hit particularly hard.
In short, it takes chutzpah to pivot. And One Market Restaurant’s pivot is going to make two bubbes very proud.
Tomorrow, in a one-month experiment that’s poised for success, the sophisticated Financial District restaurant with the iconic Embarcadero views is changing the bulk of its menu from fancy farm-to-table to casual New York-style deli, with hot pastrami, smoked brisket on twice-baked challah or rye bread and matzo ball soup.
“Mark (Dommen) and I have been fiddling around with this idea for a long time, and our goal is to bring the essence of New York deli food to San Francisco in a sophisticated yet accessible way,” One Market’s owner, Mike Dellar, said in a press release Tuesday.
Mark ‘n Mike’s is rooted in both men’s fond memories around Jewish food. Dellar grew up in Los Angeles eating his mother’s Jewish delicacies and recalls riding his bicycle to Nate ‘n Al’s delicatessen in Beverly Hills for thick pastrami and corned beef sandwiches on double-baked rye bread. In 2012, Dellar and his business partners even launched a Jewish-themed food truck, Pastranomy, in Napa.
Chef-partner Mark Dommen, who came to One Market in 2004 after living on New York’s Upper West Side, was a regular at Zabar’s and sampled his way through the city’s best spots, from Katz’s to Carnegie Deli. Over the years, his traditional Passover menus, and, more recently, his Rosh Hashanah meal kit, have proved successful.
The deli, which will function as a limited-time pop-up, will also offer housemade macaroons and rugelach in addition to cold-smoked Bodega Bay salmon on Boichik bagels. One Market is the first restaurant in San Francisco to offer Emily Winston’s crazy-popular bagels made in Berkeley.
One Market will continue to offer its traditional three-course meals of prime rib, salmon and fried chicken for curbside pick-up or delivery from 3 to 7 p.m. Wednesday-Friday.
Mark ‘n Mike’s is located inside One Market Restaurant at 1 Market Street in San Francisco. It is open for takeout and delivery from 11:30 a.m. to 7 p.m. Wednesday-Friday. For more information visit https://onemarket.com.