Suggestive Name Of New Hoboken Beauty Bar Causes A Stir

HOBOKEN, NJ — With some area businesses closing amid the coronavirus crisis, it’s always nice to see a new store or service open. But not everyone’s thrilled with the suggestive name of a new beauty bar opening in the southwestern corner of Hoboken, a few blocks from the city’s southern border.

It’s called “The Blow Job,” and it’s set to open Thursday.

The salon offers blowouts, hairstyling, hair extensions, and eyelash extensions, said owner and hairstylist Giovanna Serrano, who was in her corner shop preparing on Monday. Other services include a kids’ wash-and-go for those 13 and under.

Serrano said she hadn’t yet heard blowback on the salon’s saucy name.

“Everybody loves the name so far,” she said. “Everybody loves the concept.”

Serrano has worked as a stylist in New York. She decided to open the business in Hoboken because she’s friendly with the owner of Gotham Nails in the same building, at 515 Fourth St.

She said the brand is hers, and it’s her first store with that name.

On the internet, Hoboken residents expressed mixed feelings. Some said the name was inappropriate, while others just found it amusing.

Hoboken Mayor Ravi Bhalla’s office declined to comment on the matter, when asked.

Serrano said that the store can open early in the morning by appointment, including at 6 a.m. on weekdays, to give people an early start on looking good for the day. “You can go for a run and come in and get a blowout,” she said.

Normal business hours are 10 a.m. to 7 p.m. weekdays, and 10 a.m. to 6 p.m. Saturday. The earlier hours are by appointment from 6 a.m. to 9 a.m.

A menu of services notes that the salon offers a “quickie” for people in a rush.

Grand opening and special events

The salon plans to hold a grand opening “mini party” on Thursday, serving champagne and giving away raffle prizes for salon services. The event happens from 6 to 9 p.m.

Serrano also is planning special events for the community, such as a doggie costume party on Halloween.

She said she follows all coronavirus precautions and just installed sneeze guards, amoing other protections.

Follow the salon on Instagram or on the web.

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