fashion

Top Ten Fashion Trends From the 1940’s

Rationing:

World War II impacted virtually every aspect of American life and fashion was no exception. In 1942, the United States imposed a rationing system similar to the one Great Britain had implemented the previous year, limiting, among other things, the amount of fabric that could be used in a single garment. Materials including wool, silk, leather and a fledgling DuPont Corp. invention called nylon were diverted for use in uniforms, parachutes, shoelaces and even bomber noses.

Jackets could be no more than 25 inches in length, pants no more than 19 inches in circumference at the hem, belts no more than two inches wide and heels no more than an inch in height. Hemlines rose to the knee in an effort to conserve fabric. Buttons, cuffs, pockets and decorative details like ruffles and lace were used sparingly. Women wore shorter, boxy jackets for a V-shaped silhouette reminiscent of military … Read More

Read more
fashion

Fashion History – How Historical Events Influenced Fashion in the 1930’s and 1940’s

History and world events often create fashion trends. We can not always see it in the lives that we are leading now, in the present; but it is sometimes easier when we look into the past.

The 1930’s was a time of frugality known as the Great Depression, a world wide economic downturn that put people out of work and effected every part of their lives. In the United States, nearly one quarter of the population was unemployed. Bank failures caused people to lose their life savings.The new austerity must have been a heavy blow for the people who had just lived through the Roaring Twenties, a time of heady spending and extravagance.

Women’s fashions made a big change when the economy went south. The exotic frippery of the Jazz Age soon disappeared to be replaced by more simple styles of dress. Waistlines rose and hems fell, as they often … Read More

Read more
fashion

1940’s Women’s Fashion Inventions

1940’s Women’s fashion was a time of great restrictions on design, fabric, and trim materials. The war forced clothing designs to be simple yet it also forced manufactures to be creative with what they could use and invent new materials. The 1940’s brought about new women’s fashion inventions many of which are still around today.

  1. The girdle. Prior to the 1940’s a women’s shape was made by metal boned corsets. In the 1940’s the girdle was invented as a form of tummy tuck underwear. It shaped just the middle down to the hips and created the smooth hourglass silhouette associated with vintage fashions. The girdle was uncomfortable and was eventually replaced by nylons or no shaping undergarment at all. Today the girdle returns with body shapers, control top stockings, control top underwear and other suck and smooth foundation garments. They name may have changed but these garments are just updated
Read More Read more