How Retailers Should Address Covid In The 2020 Holiday Shopping Season

There is widespread agreement that the holiday shopping season in 2020 will come early, with some suggesting it will start as early as October 10. This early start makes sense in light of consumer boredom during the pandemic and the desire to get good value. Interestingly, Deloitte, along with some other recent projections suggest an uptick in holiday spending, with an average increase of between 1 and 1.5 percent anticipated.

New data and insights from walk-through marketing experts Zenreach and their CEO John Kelly provides good guidance for brick and mortar retailers attempting to maximize sales and profits in a challenging year. Zenreach draws on its own user base from Wi-Fi access points to gather and analyze data indicative of larger consumer habits and trends. Three major insights from some of the company’s recent findings are discussed

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