shopping

Fight back against the competition with your Google Shopping Ads this holiday season

Fight back against the competition with your Google Shopping Ads this holiday season






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women

P&G’s Secret highlights how women bear outsized burden of pandemic in new ads

The campaign also will feature regional and national newspaper ads that include Mans’ poem plus content from the #RaiseItUp social challenge, which includes actress and vocal artist Gabrielle Union and WNBA players including Wilson and Swin Cash posting content to their social accounts today. Citizen Relations is handling PR.

“The 2020 pandemic has exacerbated many of the things women already face, and they have been shouldering the weight of the challenges brought on this year,” said P&G Senior Brand Director Sara Saunders in a statement. “Through our #RaiseItUp initiative, we aim to not only celebrate the strength and resilience of women but also take meaningful action to support them in the areas of their life that mean the most.”

Secret is pledging $1 million to support equality programs and working with YWCA USA to establish a “Secret Missions” fund backing direct assistance to women that includes childcare and career development.

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women

Women-led PACs commit $1M in digital ads to Harris

A group of women-led political action committees have pledged $10 million in digital ads to Democratic vice presidential nominee Kamala Harris as she prepares for the first — and only — debate against Vice President Mike Pence.



Democratic Vice Presidential Nominee Kamala Harris Campaigns In Nevada


© Ethan Miller / Getty Images
Democratic Vice Presidential Nominee Kamala Harris Campaigns In Nevada

“We have seen some concerning signs of an enthusiasm gap among voters that, frankly, were left behind by Democratic outreach in 2016,” said Tara McGowan, the CEO of PACRONYM, a political action committee.

PACRONYM, which has been running a $75 million anti-Trump effort since 2019, will join Black PAC, Planned Parenthood Votes and EMILY’s List WOMEN VOTE! in committing the $10 million worth of digital ads. 

“The groups that have come together believe strongly that Kamala Harris is an incredible asset to the Biden campaign and the Democratic ticket when it comes to increasing enthusiasm and motivation

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