When Melissa Davis, head of North America at Afterpay, was asked if there was one thing retailers and brands could do to help them better prepare for this upcoming holiday shopping season, she didn’t hesitate in her response.
“You must ensure that you have the flexibility and payment options in buy online, pickup in-store, and in curbside pickup, and offer an ease-of-use experience for consumers, [but] they’re going to shop — and an experience that is seamless across all channels,” she said.
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The context of her remarks is a new retail environment where online sales continue to skyrocket and where physical stores reopen doors (with safety measures in place) to satiate pent-up consumer demand for having experiences outside of their homes.
Her perspective is based on insights culled from Afterpay’s 10 million consumers and 55,000 retail partners globally. Afterpay is a retail technology firm that offers flexible