PARIS (Reuters) – French fashion label AMI pushed the boat out for its latest fashion show in Paris on Saturday – hosting its catwalk display on the banks of the Seine river at dusk.
The brand, founded just under 10 years ago by designer Alexandre Mattiussi, is one of a reduced number presenting collections with physical events this season, after some labels opted for digital displays and videos for Paris Fashion Week.
Models, including some regular Parisians, paraded AMI’s latest looks on the quay by the river, as guests looked on from a barge, surrounded by Paris’s romantic bridges where passersby stopped to watch. Multiple screens inside the boat allowed the audience to have a closer look at the runway.
The collection was the first major womenswear one for the brand, which first erupted on the scene with men’s clothing.
Looks included long black dresses, beige suit ensembles, checkered shorts