Players in Retail – Apparel and Shoes industry are leaving no stone unturned to improve top-line performance and expand customer base. Amid fears of the ongoing pandemic and resultant social distancing, companies have been directing resources toward digital platforms, accelerating fleet optimization and augmenting supply chain. Retailers have also been focusing on superior product strategy and advancement of omni-channel capabilities. No wonder, industry participants have been aggressively adopting strategies and making planned investments to cater to consumer demand and behavior in the new normal.
Digitization Key to Growth
Zumiez Inc. ZUMZ is striving to expand its e-commerce and omni-channel platforms to provide consumers with the facility of quick and easy access to its products and brands. In this regard, the company has considerably enhanced customers’ experience by integrating its physical and digital networks. This enables customers to access inventories through all channels, alongside availing facilities like buy online, pick up