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Marks & Spencer has started selling an independent eco-fashion brand on its website as part of a plan to reinvigorate its struggling clothing arm.
The Nobody’s Child label bills itself as an antidote to a damaging fast fashion industry and makes its £35 floaty minidresses and teadresses out of recycled polyester and sustainably-sourced viscose. The five-year-old London company says it is “not perfect” but “on a journey to making better decisions for the planet”.
The decision to stock outside brands is a departure for M&S which is still the country’s biggest clothing retailer. In May, Steve Rowe, the company’s chief executive, said it would stock guest brands both online and