women

Kegg, a connected fertility tracker and kegel trainer for women, launches out of beta

Fertility tracking has seen an explosion of startup activity in recent years. Femtech startup Lady Technologies is adding to this rich mix with the full U.S. launch of a dual-purpose device, called kegg, that’s designed to measure hormonal changes in a woman’s cervical fluid to help her determine the chance of conception on a given day.

The egg-shaped gizmo, which features a gold-plated steel cap and band ringing its tip, as well as a silicone tail to house its Bluetooth radio (so it can chat to the companion app), doubles as a connected pelvic floor trainer (the ‘k’ in kegg is for ‘kegels’) — taking a leaf out of UK femtech pioneer Elvie’s playbook. Though the two-in-one function is a new twist.

Kegg relies on a technology called impedance to sense electrolyte levels in a woman’s cervical fluid in order to detect the hormonal switch from estrogen to progesterone dominance

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model

Quince launches out of beta with new ‘manufacturer-to-customer’ model

The retail landscape is shifting rapidly. While D2C brands have changed the way we shop, Quince is looking to change retail even more dramatically.

The brand, which raised $8.5 million in seed funding last year (and only revealed as much today), is looking to rethink the supply chain with its own line of 700 items including men’s and women’s apparel, accessories, jewelry and home goods.

After beta testing for a year as ‘Last Brand,’ Quince is launching with a new model called ‘M2C,’ or manufacturer to consumer.

The idea is that Quince goes directly to factories with designs for essentials — not overly patterned or branded items — with an order that can dynamically adjust each week based on demand. As orders start coming in, Quince can work alongside manufacturers to ensure they aren’t over or under producing on a specific SKU. The factory then ships directly to the customer,

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