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PHILADELPHIA, Oct. 5, 2020 /PRNewswire/ — BHLDN, Anthropologie’s wedding brand, is pivoting to an online approach for Bridal Fashion Week. The brand, which has historically held in-person events exclusively for the press, will share a first look at its newest collection directly to brides via bhldn.com and a virtual event with Love Stories TV.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8783951-bhldn-first-look-of-spring-2021-bridal-fashion-week/
The first look features 12 new wedding gowns, including several additions to BHLDN’s recently-launched Plus collection. The gowns are available for pre-order at https://www.bhldn.com/categories/bride-spring-wedding-dresses.
“As we look ahead to 2021, we’ve also taken a moment to reflect on 2020,” says Lori Conley, BHLDN General Merchandise Manager. “We’ve