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BHLDN Launches First Look of Spring 2021 Collection Directly to Brides for Bridal Fashion Week

Press release content from PR Newswire. The AP news staff was not involved in its creation.

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Wtoo by Watters Francila Gown – $995

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Wtoo by Watters Francila Gown – $995

PHILADELPHIA, Oct. 5, 2020 /PRNewswire/ — BHLDN, Anthropologie’s wedding brand, is pivoting to an online approach for Bridal Fashion Week. The brand, which has historically held in-person events exclusively for the press, will share a first look at its newest collection directly to brides via bhldn.com and a virtual event with Love Stories TV.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8783951-bhldn-first-look-of-spring-2021-bridal-fashion-week/

The first look features 12 new wedding gowns, including several additions to BHLDN’s recently-launched Plus collection. The gowns are available for pre-order at https://www.bhldn.com/categories/bride-spring-wedding-dresses.

“As we look ahead to 2021, we’ve also taken a moment to reflect on 2020,” says Lori Conley, BHLDN General Merchandise Manager. “We’ve

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