Eastman introduced this week its new Naia Renew portfolio, sourced from 60% wood pulp and 40% recycled waste plastics. Naia Renew cellulosic fiber is traceable with certified biodegradability that captures the value of hard-to-recycle materials that would otherwise be destined for landfills. It can be produced at scale to deliver sustainability without compromise to the fashion world, said Eastman.
Eastman is targeting 170 million metric tons of plastic material currently being sent to landfills or incineration. “Naia Renew enables a circular economy for the fashion industry and helps brands meet their eco-conscious goals,” said Ruth Farrell, Global Marketing Director of Textiles for Eastman, during an online press conference on Sept. 29. “We’re transforming what fabric can be and do to meet the sustainability demands of our customers and to create a world where brands and consumers can be in fashion without compromising on quality and performance.”
Naia Renew is an