It’s not unusual for a company to make some changes at some point in its existence. An update to a catalogue, maybe a new logo or slogan, that sort of thing. Taking action to stay relevant is vital to the survival of any brand. However, it’s not a usual sight to see a company so set in its ways completely uproot itself and make a 180 degree turn into a brand new market. Not only is it bold, but risky, especially if what you had beforehand was something a sizable amount of people still loved. Yet this exact situation just took place, and it’s from a name you’ve likely not thought about for a while.
Crabtree & Evelyn, a name once synonymous with