Tag: brand

beauty

Your Grandmother’s Favorite Beauty Brand Gets A Reboot

It’s not unusual for a company to make some changes at some point in its existence. An update to a catalogue, maybe a new logo or slogan, that sort of thing. Taking action to stay relevant is vital to the survival of any brand. However, it’s not a usual sight to see a company so set in its ways completely uproot itself and make a 180 degree turn into a brand new market. Not only is it bold, but risky, especially if what you had beforehand was something a sizable amount of people still loved. Yet this exact situation just took place, and it’s from a name you’ve likely not thought about for a while.

Crabtree & Evelyn, a name once synonymous with

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clothing

How DTC Brand Cuts Clothing Became the Breakout Hit for Players in the NBA ‘Bubble’

For Cuts Clothing—a maker of T-shirts, polos and sweatshirts—the bubble created by the National Basketball Association in Orlando for the league’s playoffs proved to be the ideal environment for the brand to spread the gospel about the quality of its clothing.

Heading into the tournament, the likes of Pat Connaughton of the Milwaukee Bucks and C.J. McCollum of the Portland Trailblazers were already fans of the direct-to-consumer retailer, according to Steven Borrelli, the founder and CEO of Cuts.

“It really just blossomed from those initial guys,” Borrelli said. “The nature of it, where they are not at home and they don’t have their full closets, Cuts became a real necessity more than just a want. And we were [able] to execute on that for them.”

By the time the L.A. Lakers were crowned champions, dozens of players were wearing and being photographed in Cuts’ signature shirts and face masks, Borrelli

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jewelry

Indian jewelry brand removes ad on Hindu-Muslim unity after public backlash | News | DW

On Tuesday, Tanishq, one of India’s top jewelry brands, removed a short advertisement film which was released as part of its “Ekatvam” (Oneness) campaign, after a public backlash.

The ad showed a Muslim family organizing a baby shower ceremony for their pregnant Hindu daughter-in-law.

In a statement, the brand, which is owned by the Tata Group, one of India’s largest conglomerates, said that it withdrew the ad “keeping in mind the hurt sentiments and well being of our employees, partners and store staff.”

Tanishq didn’t reveal whether its employees had received threats following the release of the ad.

Read more: Afghan refugees in India cast adrift amid coronavirus pandemic

Tanishq buckles under criticism

Tanishq was trolled on social media after the ad’s release and accused of “promoting” inter-faith marriages.

Several users trended the hashtag #BoycottTanishq on Twitter and accused the brand of promoting “love jihad”, a campaign that accuses

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jewelry

Homegrown brand creates beautiful jewelry out of abaca paper

It’s dainty and ethical, too!

Nothing is more timeless than jewelry. The intricate hand work, beautiful design, and quality materials all contribute to its eternal beauty passed on from one woman to another. Indeed, jewelry is the perfect hand-me-down fashion item.

Jewelry also makes every mom-daughter moment special. This is true for 26-year-old Jeanine Y. Marasigan. She and her mother, Jenny G. Ytable, turned their passion for crafts into the accessory brand of their dreams.

“My mom has been a hobbyist of handcrafting fashion accessories since I was in elementary. It has greatly inspired me to be creative and artsy,” Jeanine says. “It is our form of bonding after school and during weekends. Our dream is to have a business showcasing our works.”

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The floral chronicles are the collection of floral accessories made by the Mother and Daughter Team of @magindaraaccessories. We’ll be posting

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wedding

We Just Got a Brand New Look at Princess Eugenie’s Second Wedding Dress

Getty / Pool / Max Mumby

Princess Eugenie and Jack Brooksbank are currently celebrating two years of marriage—and many of those who took part in their big day, including designer Zac Posen, have taken the time to express their congratulations. According to Marie Claire, the designer—who created the bride’s second wedding dress—took to Instagram to share an exclusive image of the blush gown and his well wishes for the happy couple. “Happiest 2nd Anniversary dear Princess Eugenie & Jack! It was so special creating this gown for this wonderful moment in your life, being with you and the family on the magnificent magical day, I will remember forever,” he captioned the photo. “Wishing you both continued love and happiness always with your new baby angel on the way.”

The bride’s first wedding dress was a long-sleeved Peter Pilotto ensemble; it was displayed at Windsor Castle shortly after her royal

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beauty

Lady Gaga’s Beauty Brand Is 40% Off For Prime Day

As beauty lore tells it, Haus Laboratories famously launched in 2019 with a splashy Prime Day debut. Now, a whole year later, Amazon’s biggest sale of the year returns again bringing 40%-off Haus beauty deals with it. (It’s only fitting for the brand’s belated birthday, right?) The markdowns on Lady Gaga’s beauty brainchild touches all of the line’s bestselling products — from the jet-black Liquid Eye-Lie-ner to the mesmerizing Glam Attack shadows and more.

Prime Day is the only chance you’ll get to score these prestige-level products — yep, the stuff is actually that good — at drugstore prices. The only exclusions? The just-launched blush and bronzer duos, in addition to the gel eyeliner pencils and Stupid Love palette. Keep clicking for the best deals to glam up your Prime Day haul, Haus-style.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive

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jewelry

Get To Know Black-Owned Luxury Jewelry Brand Yenae

Luxury Jewelry Brand Yenaé Is Bringing Ancient African Glam To The Mainstream

It’s a late Friday morning in New York when Black female entrepreneurs Felekech “Fei” Biratu and Seble Alemayehu join me to discuss the creation of Yenaé, their luxury jewelry collection. The line has been steadily rising in popularity, especially among individuals looking for jewelry with meaning.  Alemayehu is dialing in from the DC area while Biratu joins in from Addis Ababa, Ethiopia—where they run half the company. Despite living 7,000 miles and a 7-hour time difference away from each other, the two are friends and partners who make it work.

“We’ve known each other for a long time,” Alemayehu muses. “Fei and I are from Ethiopia. We moved to the US right after finishing high school.” The friends were living in different parts of the U.S. but ended up attending the same graduate school. Alemayehu shares, “both of us are very business minded, passionate about our culture, and jewelry lovers.”

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fashion

This Beloved Fashion Brand Is Making Scrubs For Healthcare Workers

Hospitals, like most excessively air-conditioned workplaces, seem to be perpetually set to “freezing.” But unlike those of us who (used to) work in an office space, healthcare professionals don’t always have the luxury of keeping a second-favorite cardigan draped on the back of their chairs. Instead, they rely on layers, worn under their scrubs, for warmth. Susanna Mannix, RN BSN (and full disclosure: mom to R29 casting director Emily Mannix), confirms this. A nurse for 46 years, Mannix has worked in hospitals — mostly critical care — that require her to wear scrubs. 

“I come to work in my own clothes, change into hospital scrubs, and leave in my own clothes — it can be quite chilly, but I’m allowed to wear ‘long johns’ under my scrubs in either white or black,” says Mannix, who prefers to wear Cuddl Duds, after having discovered the brand when she was shopping for

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accesories

Apple to Allegedly Rekindle ‘MagSafe’ Brand for Magnetic iPhone Case and Wireless Charging Accessories

A Chinese Weibo account going by the name “Kang” this morning posted allegedly accurate information for every product set to be announced at the upcoming Apple event on October 13, including details and launch dates for the full iPhone 12 lineup, and the rumored HomePod mini.

In addition, the original post also claims that Apple will announce a new magnetic iPhone case with “MagSafe” and two official Apple wireless chargers called “MagSafe Charger” and “MagSafe Duo Charger,” one or both of which will have a 15-Watt power output.


The “MagSafe” brand name will resonate with readers who remember Apple’s magnetically attached MagSafe power connector, which first appeared on MacBook Pro models in 2006 but despite its popularity was eventually discontinued across all Apple product lines between 2016 and 2019 and replaced with USB-C.

Back in August, images shared on Weibo that were said to be from the ‌iPhone 12‌ depict

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women

Female Retail Brand Founders & National Women’s Small Business Month

October is National Women’s Small Business Month, an initiative focused on promoting female-led business operations.

In 2020, this month-long spotlight on female business owners is especially important, as recent reports show the impact of the pandemic has been dramatic on women in the workforce: Many aged 25 to 54 have stepped out of the professional environment to care for children and family. 

Despite this year’s challenges, the 2019 State of Women-Owned Businesses Report indicated upward growth in the world of female-helmed businesses. 

Findings from the research indicate there are nearly 13 million women-owned businesses in the US that employ 9.4 million people and generate $1.9 trillion in sales. 

Additionally, women-owned businesses grew 21% between 2014 to 2019, while businesses owned by women of color doubled that growth rate: As of 2019, women of color accounted for 50% of all women who owned businesses.

Within the retail and direct-to-consumer sector,

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