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Bugatti could set revenue record in 2020, but will delay second model, company president says

Bugatti is still making bank.

The VW Group-owned hypercar maker could set a record year for revenue in 2020 despite the global economic slowdown caused by the coronavirus pandemic, but is still feeling its effects.

Bugatti president Stephan Winkelmann told Bloomberg that plans for a second model that would slot in below its $3 million Chiron hypercar have been put on hold.

“We had talks about a second-model lineup,” Winkelmann told the outlet. “This was now blocked due to the coronavirus crisis; we’re not talking about what’s coming next.”

This is the second time this year the VW Group-owned automaker has announced a development delay for the new vehicle, which a company source told Automotive News would be neither a sedan or SUV.

“We want to do something

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Bugatti Bounces On Backup Model Plans Amid Booming Business

Illustration for article titled Bugatti Bounces On Backup Model Plans Amid Booming Business

Image: Bugatti

It has been long rumored that the hypercar fancy folks over at Bugatti were considering development of an all-new second model to sell in the lineup. Despite record sales on the back of the new Bugatti Chiron, the Covid-19 pandemic has stalled any plans for the future car.

Bugatti President Stephan Winkelmann, who moved over in 2018 from in-house pals Lamborghini and Audi Sport, confirmed to Bloomberg TV that the boutique automaker’s development team had done work on a potential second model.

The boss cited market instability due to the global Covid-19 pandemic for added pressure ahead of an important upcoming financial review from Bugatti parent-company Volkswagen Group as a factor in halting development of the new car. From Bloomberg:

The decision was prompted by the damage inflicted on the car industry by the Covid-19 pandemic, Bugatti chief Stephan Winkelmann said in a Bloomberg

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