beauty

Sally Beauty’s (SBH) La Maison Ami-Co Buyout to Boost Growth

Sally Beauty Holdings, Inc. SBH is focused on expanding its business in the Canadian region. In this context, the company’s subsidiary Beauty Systems Group (BSG) acquired La Maison Ami-Co Inc. — a professional beauty products distributor in the Canadian province of Quebec.

Per the deal, Sally Beauty will acquire 10 La Maison Ami-Co stores. Also, this transaction will add 17 direct sales consultants and exclusive distribution rights to leading professional hair color and hair care brands like Wella Professional, Oribé and Goldwell across Quebec.

Sally Beauty expects the deal to augment its business in Quebec along with increasing the reach of BSG’s professional beauty products in its Chalut store network as well as full-service business. Notably, Sally Beauty’s BSG had acquired certain H. ChalutLtée assets in December 2017, enabling it to expand its business for the first time in Quebec province, giving BSG a footprint in Canada.


 

Well, Sally Beauty

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