style

Jakob Hetzer, the Young King of Cerebral Style



a man wearing a hat: The designer reveals how he dialed in his well-honed aesthetic.


© Christopher Fenimore
The designer reveals how he dialed in his well-honed aesthetic.

“You will encounter moments and times that will put dirt or even damage to your clothes. Let it happen. Make it happen,” reads Jakob Hetzer’s “Info” page on his website. This should give you a bit of insight into the kind of designer, and person, Hetzer is. A comb through his Instagram or blog should also suffice. As a society, we’ve come to overuse the word aesthetic, but Hetzer’s got a vise on his, and he has for a long time now. Moving around the world might do that to you.

Hetzer was born in Detroit, but grew up in Germany, and now resides in L.A. There’s a level of grit that comes with his style. Clothes are meant to be worn, and they’re meant to have utility. Hetzer has had his shoulder to this wheel

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