Brits have already begun Christmas shopping after pleas from retailers to get orders in early.
The British Retail Consortium (BRC) said on Tuesday there were signs that consumers had begun putting in their Christmas orders. It comes after IMRG, the industry body for online retailers, warned last month that order volumes were likely to be “very excessive” this year and urged shoppers to put in orders early to avoid late deliveries.
The BRC said retail sales rose by 5.6% in September, or 6.1% on a same-store basis. It marks the best monthly growth since December 2009, excluding Easters.
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“September sales have also given retailers early signs that consumers are starting their Christmas shopping earlier this year, which retailers are encouraging their customers to do in order to manage demand at Christmas and keep people safe,” said Helen Dickinson