On Monday, luxury consignment website The Real Real announced an exciting collaboration called the Gucci x TRR Shop. It’s exactly what it sounds like; a curated and authenticated shop full of previously-loved Gucci goods.
Seems simple, sure, but in the world of luxury bags and accessories, it’s actually pretty groundbreaking. Not only is Gucci encouraging customers to consign its used items through this program, but the brand is also incentivizing people to purchase secondhand as well. According to a press release, for every item bought or sold, they will plant one tree through the One Tree Planted program.
For a long time, many of the big fashion houses claimed that the consignment industry was cheapening their brand by taking away the exclusivity factor. Many also argued that it was difficult to control the quality of what’s being sold through third-party sites. In fact, Chanel sued The Real Real for “selling