The South Korean car company is partnering with six leading fashion brands from around the world, including Rosie Assoulin and Public School, to create a capsule collection. These limited-edition pieces will be sold in the London department store Selfridges starting this week, with prices ranging from $250 to $1,450. All proceeds will go to the Institute of Positive Fashion, a research-based organization devoted to helping fashion labels become more sustainable.
The car industry is devastating to the planet in many ways, from the resources required to manufacture a vehicle to the carbon and toxic fumes that vehicle spews once it’s on the road. The industry is fairly efficient at recovering metals and rubber from scrapped cars