THE inaugural Beautylife Bonanza was certainly one of the most anticipated events among beauty industry players after the market came to a standstill due to the Covid-19 pandemic and the movement control order (MCO).
The three-day exhibition at Kuala Lumpur Convention Centre was brought by beautyexpo and Cosmobeaute Malaysia, and organised by Informa Markets.
Informa Markets country general manager (Malaysia) Gerard Leeuwenburgh said Beautylife Bonanza was held with a mission to give back to the local beauty industry by helping players bounce back with confidence.
“Almost all industries have been hit hard by the pandemic. As a leading exhibition organiser internationally, we wanted to provide the beauty industry with a platform to connect with customers.
“It is not about profit-making for us, but more about helping exhibitors reach out to the beauty community and gradually improve their business, ” he said, adding that the exhibition was the first for Informa