shopping

Common mistakes and tips for shopping deals

Thanks to the Covid-19 pandemic, Amazon wasn’t able to have Prime Day in July this year, but from midnight pacific time on Tuesday, Oct. 13 through Wednesday, Oct. 14, the sale is on with exclusive discounts for Amazon Prime members. 

According consumer psychology expert Kelly Haws, like Black Friday or Cyber Monday, the idea with Prime Day is that Amazon “tries to throw a lot at a consumer to get them excited about this very limited time opportunity,” the Vanderbilt University marketing professor says.

Given that, it can be challenging for consumers to navigate the sale without over-spending or buying things that they have no use for. So it’s important to be aware of how behave around sales and why, says Priya Raghubir, a marketing professor at New York University’s Stern School of Business who specializes in consumer behavior and psychology.

“It’s not just the very strong cognitive economic benefit

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fashion

Harlem’s Fashion Row Announces the Recipients of the Icon 360 x A Common Thread $1 Million Grant

In June, Vogue and the CFDA announced that they were awarding a $1 million grant to Harlem’s Fashion Row’s Icon 360 fund. The support was provided by A Common Thread, which launched earlier this year in response to fashion businesses crumbling during the pandemic. Harlem’s Fashion Row founder Brandice Daniel began the Icon 360 fund in May to help provide visibility and financial support to BIPOC-owned designers who are often overlooked by the industry and were struggling financially through the pandemic. Over the years, Daniels and her team have worked tirelessly not only for their organization to be recognized by fashion leaders around the country and the world but also to shine a light on the vast talent and creativity of the BIPOC community.

Today, Daniels, Vogue, and the CFDA’s A Common Thread initiative are revealing the 27 recipients of the $1 million grant. The money will be split into

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