beauty

Lytle’s Beauty College in Santa Rosa struggles to survive during classroom closure for coronavirus safety

Economic downturns have often been kinder to Kathy Lytle’s beauty college than to other lines of work.

Job loss can lead people to consider new careers, and a certification to cut hair or work in a nail salon or day spa is a popular choice.

“Generally, when the economy was low, the industry does better,” said Lytle, who for 28 years has owned Lytle’s Beauty College in the Wikiup area north of Santa Rosa. “People want to be retrained.”

It’s a different story, though, when the recession is caused by a pandemic that has not only forced millions of Americans into unemployment, but also shuttered the beauty school’s classrooms for more than six months. Lytle’s decision to suspend online classes and shut down entirely last month has stalled the career paths of its 79 students, leaving them unable to make progress toward their cosmetology and esthetician certifications.

If the school

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shopping

CDC issues Thanksgiving coronavirus guidance, says no crowded shopping

Shoppers walk past a placard that states “Black Friday preview” at a Macy’s store as pre-Thanksgiving and Christmas holiday shopping accelerates at the King of Prussia Mall in King of Prussia, Pennsylvania, November 22, 2019.

Mark Makela | Reuters

As the holiday season approaches, the Centers for Disease Control and Prevention is adding a common annual tradition to its higher risk category: Shopping at crowded stores.

On Monday, the CDC issued new guidance that discouraged Americans from packing into malls or standing in long lines before, on or after Thanksgiving. It added that to a list of activities with a higher likelihood of contributing to the spread of the virus that causes Covid-19.

And, it noted, shopping online rather than in person on Black Friday or the days that follow are lower risk.

Retailers from Amazon to Target are trying to nudge Americans to start holiday shopping sooner and avoid

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shopping

Black Friday 2020: Coronavirus pandemic shopping trends force retailers to rethink holiday shopping

It turns out that pepper-spraying each other for a discounted flat-screen TV was never really a necessary part of the holiday shopping experience after all.

This Black Friday, a number of popular retail outlets are shifting away from the traditional “doorbuster” shopping model in favor of a less chaotic and more socially distanced approach.

Walmart became one of the latest larger retailers to announce such a move, confirming last week that its holiday deals will be offered not only in-store but online and with many of its deals already available through both channels, with more to be spread “throughout the season.”

“Over the past six months, our customers have been shopping differently, and we expect that will continue into the most important shopping season of the year

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