How Retailers Should Address Covid In The 2020 Holiday Shopping Season

There is widespread agreement that the holiday shopping season in 2020 will come early, with some suggesting it will start as early as October 10. This early start makes sense in light of consumer boredom during the pandemic and the desire to get good value. Interestingly, Deloitte, along with some other recent projections suggest an uptick in holiday spending, with an average increase of between 1 and 1.5 percent anticipated.

New data and insights from walk-through marketing experts Zenreach and their CEO John Kelly provides good guidance for brick and mortar retailers attempting to maximize sales and profits in a challenging year. Zenreach draws on its own user base from Wi-Fi access points to gather and analyze data indicative of larger consumer habits and trends. Three major insights from some of the company’s recent findings are discussed

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Brigham and Women’s Latest to Battle In-House COVID Outbreak

Brigham and Women’s Hospital in Boston is experiencing an outbreak of COVID-19 among patients and staff, which the facility blames partly on lapses in infection control practices by employees.

The hospital, a Harvard Medical School teaching facility, reported on September 26 that 23 employees and 11 patients tested positive as a result of exposure within the hospital. The outbreak was first detected on September 22, and cases have risen with increased testing. The hospital said it had tested 400 employees and 54 patients as of September 26.

Brigham and Women’s is not alone in trying to keep COVID-19 from rearing its head within its walls. Hospitals and health departments reported an outbreak in late August in Washington and in early September at a hospital in Connecticut.

The Boston Globe reported in late September that Beth Israel Deaconess Hospital-Plymouth and New England Baptist Hospital both had recent outbreaks at their facilities,

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