Facebook is helping small and midsized businesses gear up for a holiday shopping season made more crucial than ever by Covid-19 with its three-month Season of Support initiative.
The social network will provide 11 weeks of education, resources and training for SMBs, free-of-charge, which will be accessible via a new holiday hub starting Oct. 12.
Vice president of global customer marketing Michelle Klein said in an interview that Season of Support will be available in 15 countries and in multiple languages, adding that it was the logical next step in the social network’s continuing efforts to support SMBs affected by the pandemic, following its Summer of Support initiative.
Facebook said it will particularly focus on Black-owned businesses, which have been among the hardest-hit during the pandemic, closing at double the rate of overall SMBs.
“We want to encourage people to buy from Black-owned businesses this holiday season,” Klein said.