beauty

6 Beauty Trends From Latinx Cultures

Jenna Brillhart and Jesse Blanner, HelloGiggles

With the Latinx diaspora expanding over 20 countries, “Hispanic” isn’t a one-size-fits-all term—especially when it comes to beauty and style. As Hispanic womxn, we’re challenging these narratives by embracing all aspects of our culture and choosing which ones are right for us. This Hispanic Heritage Month, HelloGiggles will be taking a deep dive into the beauty of our culture through Mi Cultura, Mi Belleza. We’ll be featuring essays about hair and identity, giving beauty tips from our abuelitas, highlighting the unique style of the Afro-Latina community, and more.

Beauty trends within the Latinx community go beyond the latest TikTok fad or new lipstick launch. They’re enriched with culture, influenced by history, and are often passed down through generations, from abuelitas to tías to nietas. And with so much richness within the Latinx beauty space, it’s important to highlight the different trends from across the

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