Cleanlogic Beauty Brand Sets Its Sights On D2C

If ever there was a time to have a major in supply chain management, this would be it. With the global supply chain showing strain as well as surprising flexibility, Cleanlogic CEO Isaac Shapiro has one such degree – and is he ever working it.

Cleanlogic is a skincare and beauty brand that is sold everywhere from CVS to Walgreens. Its product range spans exfoliants to hairbrushes to organic skincare products. It’s also behind some of the biggest private-label skincare products at the world’s largest retailers.

And while that might be enough for most companies, Shapiro isn’t about to rest on his laurels. His company is the beneficiary of his expertise as it looks to rebrand and reposition in anticipation of working a direct-to-consumer (D2C) model into its healthy retail business, which has led to a 25 percent overall increase so far over

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