Halloween is weeks away and summer weather still hangs in the air in Houston, but retailers will blast out a flurry of Black Friday-like deals next week in an effort to capture early holiday shoppers during the pandemic.
Walmart, Amazon, Target and Best Buy are offering major markdowns with multiday sales as retailers aim to encourage early shopping in what will be a strained holiday season, spreading deals out over more time and discouraging large crowds.
“It didn’t make sense for us to be driving large amounts of people to (Sam’s Club) in a single day like we had in the past,” said Tony Rogers, chief member officer at Sam’s Club, which is running early promotions this month rather than one-day events later in the season.
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Retailers have worked for years to push more people to shop