Amazon started Prime Day in 2015 as a strategy to enroll more members in its shopping club — and ramp up sales in July. But with the event delayed until October 13 because of the coronavirus pandemic, the online retailer will test whether shoppers are willing to open their wallets even as the economy remains weak.
Despite that shakiness, there are signs that Americans are ready to spend: About two-thirds of consumers indicate they plan to shop on Amazon Prime Day, more than either Black Friday or Cyber Monday, according to coupon site RetailMeNot.
That explains why some experts predict that Amazon Prime Day — not Black Friday — will serve as the early kickoff for the 2020 holiday shopping season this year, generating as much as $10 billion in total sales during the October event, according to some retail analyst predictions.
Some consumers may prefer locking in deals early