shopping

Google Plans to Make YouTube a Major Shopping Destination

(Bloomberg) — Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself.



a close up of a person using a laptop computer: The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.'s Google is offering new tools and audience statistics specifically for advertising on TV - screen space where YouTube has trailed cable channel.


© Bloomberg
The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.’s Google is offering new tools and audience statistics specifically for advertising on TV – screen space where YouTube has trailed cable channel.

The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.

The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with

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shopping

Google Tries to Turn YouTube Into a Major Shopping Destination

(Bloomberg) — Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself.



a close up of a person using a laptop computer: The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.'s Google is offering new tools and audience statistics specifically for advertising on TV - screen space where YouTube has trailed cable channel.


© Bloomberg
The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.’s Google is offering new tools and audience statistics specifically for advertising on TV – screen space where YouTube has trailed cable channel.

The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.

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The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people

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gift

Why The Perfume Shop should be your go-to destination for gift shopping

Gallery: The best personalised gifts to shop now (Good Housekeeping UK)

Even the most organised of gift shoppers can feel stumped by those hard-to-buy for people: you know the ones – they either already have everything or practice the sort of minimalist lifestyle that makes finding the perfect gift a task nigh-on impossible. But a new fragrance is something that has the potential to delight the fussiest of friends and family. Not only can it be sentimental – perhaps there’s a scent that reminds you of a memory you share – but it’s a touch of luxury that many of us wouldn’t treat ourselves to.

And that’s why The Perfume Shop, whose wide range of products and great offers sets it apart, is sure to make your next gift hunt an easier one. Offering everything from gift sets for him (shop now) and her (shop now)

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