This season Stella McCartney eschewed her normal slot during Paris Fashion Week for a slightly later reveal — with a twist. She’s not coming out just with a collection; she’s coming out with a whole lexicon of values, with each letter illustrated by a different artist.
Below, in an interview that has been edited, she explains why, and what it means.
There’s been a lot of talk about the pandemic changing the fashion value system, but you seem to have taken that literally.
I think, like all of us, I asked myself a lot of questions during lockdown. “Why do I do what I do? Why do people work at Stella McCartney? And why on earth would you be in fashion?”
I had all these sleepless nights, and then I woke up at like 4 o’clock in the morning and wrote down everything that really makes what I do important