As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. A recent survey was conducted with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020.
These findings can help eCommerce and brick and mortar stores understand what to expect for the busiest shopping day of the year.
Key findings from the Black Friday 2020 Survey included:
- Only 16% of U.S. shoppers plan to shop in-person for Black Friday 2020.
- There will be a 28% increase in 2020 online Black Friday shopping from 2019.
- 57% of U.S. shoppers will avoid Black Friday shopping due to health and safety concerns.
- For those planning to shop in-person, Walmart, Best Buy, and Target are among the top stores.