Teenagers flock to e.l.f. Beauty via TikTok (NYSE:ELF)

One of the standouts in the Piper Sandler Taking Stock WIth Teens Fall 2020 survey was e.l.f Beauty (NYSE:ELF).

“e.l.f. is the No. 2 preferred makeup brand for all teens—up from No. 4 last year and marks its highest ranking to-date in our survey. We believe this has been fueled by the significant success the brand has had on TikTok. While not in the top-ten, it ranks No. 17 as a preferred skincare brand (vs. 16 last year); we note skincare is only 9% of tracked channel sales but 25% of dot com sales (as of Q1),” notes analyst Erinn Murphy.

See more results from the Piper Sandler teenager survey.

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e.l.f. Cosmetics Announces Tove Lo as the Latest Artist to Honor the Next Generation of Music and Beauty with ‘Beautyscape 5.0: The Remix’

Three beauty enthusiasts offered the chance to create e.l.f.’s new music-inspired beauty collection

Event includes mentor partnership with Girls Inc.

e.l.f. Cosmetics is celebrating emerging makeup enthusiasts and the power of music for its fifth annual Beautyscape event, lending the opportunity to learn, grow, compete and collaborate alongside other up-and-coming creators.

This press release features multimedia. View the full release here:

Tove Lo (Photo: Business Wire)

Featuring Grammy nominated global superstar Tove Lo, Beautyscape 5.0: The Remix offers beauty’s rising stars a once-in-a-lifetime chance to help build a cosmetics and skincare collection that will be sold through a national retailer. There will be three final winners who will be picked by a panel of judges and e.l.f.’s community.

Tove Lo will lend her unique point of view on beauty, as she will lead one of three lucky winners in creating products inspired by the self-expression and moods derived from

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