Emily Ratajkowksi, the girl with the luminescent skin, has had her hands full lately. The queen of the multi-hyphenate, a businesswoman-actress-model, has conquered everything from clothing (her line Inamorata probably dots your Instagram) and hair (consider those bombshell ads for Kerastase) to writing (she’s spent the last year working on a collection of essays). Today, she adds another industry to her resume as she launches her venture into skincare as the creative director and partner of the celebrity-beloved sheet mask company Loops.
Ratajkowski fell in love with the label while test-driving a bevy of beauty products after being stuck being indoors during COVID-19. “I used to not do sheet masks and now I have gone full circle and I really like them,” she says. When the pandemic started, Ratajkowski says, she got “more interested in beauty and self care.” For over two months of lockdown,