Etam Group Partners with Bambuser to make Annual Fashion Week Live Show Shoppable

STOCKHOLM, Sept. 29, 2020 /PRNewswire/ — Etam, the largest lingerie brand in France and the seventh largest worldwide, has partnered with interactive live video streaming provider Bambuser to enable live shopping during the company’s Live Show, which will stream at today, Tuesday, 29 September beginning at 18:30 CEST.

While 2020 marks the 13th edition of the highly-anticipated Fashion Week event, it is the first to incorporate Live Video Shopping into the program. Etam’s partnership with Lafayette Plug and Play innovation platform has enabled them to fast track the live video shopping solution with Bambuser. 

Etam Group is a pioneer in the digital customer experience, constantly building bridges between its brick-and-mortar stores and online universe, and places its phygital approach at the core of its strategy. 

“Our goal with this partnership is to keep on speeding up the integration of innovative solutions, to enhance the customer experience and

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