fashion

Extinction Rebellion Launches “Fashion Act Now”

Sustainability protest group Extinction Rebellion has launched its new “Fashion Act Now” campaign, featuring quotes from some of the fashion industry’s biggest names. Beginning with the line “2020 is the year you have spoken, and we can’t have said it better,” the video acts as an open letter as part of the campaign to demand that fashion “work fast enough in its role to mitigate climate and ecological breakdown.”

Amongst the designers featured, Extinction Rebellion has included Virgil Abloh — quoted as saying that “this is our calling to make the industry transform into what it can be for the people, to move forward and exercise itself not as a van profession but as a humanitarian profession” — while a quote from Stella McCartney adds that the waste has “spiralled out of control” while Gucci’s Alessandro Michele says “our reckless actions have burned the house we live in.”

The open

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fashion

Extinction Rebellion Calls on Fashion Industry to Transform Itself

Environmental activist group Extinction Rebellion has released an open letter to the fashion industry, urging it to address the culture of overconsumption and destruction. Its release coincides with Paris Fashion Week, which runs from September 28 to October 6 this year. 

The open letter takes the form of a video, and it uses film footage of shoppers, luxury brand storefronts, and burning apparel set into pictures of deforested land. The narrator, climate activist Tori Tsui, reads aloud quotes from the industry’s own leaders who have, interestingly, spoken out during the COVID-19 pandemic against fashion’s outsized environmental footprint.

The quotes come from Gucci’s creative director Alessandro Michele (who said Gucci would reduce its number of annual shows), Stella McCartney, Louis Vitton’s menswear designer Virgil Abloh, Paul Dillinger of Levi Strauss & Co, and Caroline Rush, head of the British Fashion Council (which has called for a reset in light of lockdown),

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fashion

Extinction Rebellion Crashed Dior’s Spring 2021 Paris Fashion Show

Fashion is no stranger to gate-crashers, which makes it all the more unsurprising that Dior, helmed by creative director Maria Grazia Chiuri, saw an unexpected guest on the runway at its Dior Spring 2021 show in Paris today.

According to WWD, a spokesperson for the climate action group Extinction Rebellion claimed responsibility for the protest. The protester carried a bright yellow banner down the runway — stamped with Extinction Rebellion’s logo — that said “We are all fashion victims.” The woman was thought to be part of the show before many realized that she was indeed gate-crashing. 

The fashion house itself frequently uses protest messaging: Just last season, Chiuri featured neon signs that said “Patriarchy = CO2” as part of the show. LVMH’s (Dior’s parent company) head of communication and image, Antoine Arnault, initially told WWD, “I think it was part of the show. It’s so hard to

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