shopping

Facebook Kicks Off Season of Support for SMBs Prior to Crucial Holiday Shopping Season

Facebook is helping small and midsized businesses gear up for a holiday shopping season made more crucial than ever by Covid-19 with its three-month Season of Support initiative.

The social network will provide 11 weeks of education, resources and training for SMBs, free-of-charge, which will be accessible via a new holiday hub starting Oct. 12.

Vice president of global customer marketing Michelle Klein said in an interview that Season of Support will be available in 15 countries and in multiple languages, adding that it was the logical next step in the social network’s continuing efforts to support SMBs affected by the pandemic, following its Summer of Support initiative.

Facebook said it will particularly focus on Black-owned businesses, which have been among the hardest-hit during the pandemic, closing at double the rate of overall SMBs.

“We want to encourage people to buy from Black-owned businesses this holiday season,” Klein said.

The

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model

Facebook revenue chief says ad-supported model is ‘under assault’

Social media logos are seen on a smartphone.

Muhammed Selim Korkutata | Anadolu Agency | Getty Images

Facebook Chief Revenue Officer David Fischer said Tuesday that the economic models that rely on personalized advertising are “under assault” as Apple readies a change that would limit the ability of Facebook and other companies to target ads and estimate how well they work.

The change to Apple’s identifier for advertisers, or IDFA, will give iPhone users the option to block tracking when opening an app. It was originally planned for iOS 14, the version of the iPhone operating system that was released last month. But Apple said last month it was delaying the rollout until 2021 “to give developers time to make necessary changes.”

Fischer, speaking at a virtual Advertising Week session Tuesday, spoke about the changes after being asked about Facebook’s vulnerability to the companies that control mobile platforms, such as

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women

The Women Behind Privacy at Facebook, Apple, Google, Etc., on How They Use Your Data

Photo credit: Susanna Hayward / Getty Images - Hearst Owned
Photo credit: Susanna Hayward / Getty Images – Hearst Owned

From Marie Claire

The companies powering our connected lives know our names and addresses, political preferences, moods, and anxieties and the rabbit holes we fall down late at night. When it comes to data privacy, they’re often considered the bad guys, but they have the power to be the good guys too.

Until a comprehensive law is passed, consumers are left to pore over hundreds of lines of obscure lingo in a company’s privacy policy to figure out what a brand is doing with their data. (Who has time for that?) There’s a lot of confusion—some on purpose—but one thing is clear: Americans want transparency. Yesterday. So, we asked the women at tech behemoths working to keep (or regain) user trust to share—no jargon allowed—how their companies are navigating the complex, confusing, and often controversial world of privacy.

Photo credit: Hearst Owned
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