- Shein, a Chinese fast-fashion retailer, is taking off with American teens.
- It came in second on a ranking of upper-income teens’ favorite websites, according to Piper Sandler’s “Taking Stock With Teens” survey.
- Shein has said that it adds 500 new fashion items to its website every day.
- Some of its recent products have faced backlash, however.
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A Chinese fast-fashion retailer is exploding in popularity with American teens.
Shein, which was founded in Nanjing in 2008, came in second only to Amazon in a ranking of teens’ favorite e-commerce sites in Piper Sandler’s latest “Taking Stock With Teens” survey.
While Amazon has a large lead — 54% of teens from upper-income households said it was their favorite e-commerce site, versus 5% for Shein — the Chinese retailer beat out American mainstays like Nike, PacSun, and Urban Outfitters.
Shein was also first on the list