fashion

Tokyo fashion week opens with brands going virtual amid virus fears

A “tac:tac” design released online at the Rakuten Fashion Week Tokyo. (Photo courtesy of “tac:tac”/Kyodo)


TOKYO (Kyodo) — Tokyo fashion week, a major event to showcase the latest fashions for the 2020 autumn and winter seasons, kicked off Monday with the majority of shows going online to prevent the spread of the new coronavirus.


About 70 percent of some 40 participating brands refrained from holding catwalk displays during Rakuten Fashion Week Tokyo. Fashion enthusiasts will instead be watching streaming videos featuring the latest designs on their smartphones and computers through the organizer’s official YouTube channel and the labels’ own websites.


“tac:tac,” a Tokyo-based casual brand launched in 2013 by Japanese designer Takaaki Shimase, released a video online to lead off the six-day event.


Fashion week is held in cities across the world and the one in Tokyo has become an

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What do you see as the benefits of participating in an organized Fashion Week and speaking to the fashion world?

I see the fashion world as somewhat parallel to the art world. This isn’t a complete or definitive statement, of course. Both art and fashion have hollow, empty aspects, but they also share brilliant, thoughtful moments. Some of my best friends operate within fashion, and more often than not, our interests and projects run through both worlds—conceptually, formally, politically, etc. As I continue to make work between genres, increasingly it’s about deciding what medium best serves the current iteration of an idea and how to maintain a sense of fluidity through these areas. Participating in an organized Fashion Week is an opportunity to commit to a specific context, one that is tied to wearability and the body. I appreciate the sense of occasion—it’s a moment for many different designers to

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