Female Retail Brand Founders & National Women’s Small Business Month

October is National Women’s Small Business Month, an initiative focused on promoting female-led business operations.

In 2020, this month-long spotlight on female business owners is especially important, as recent reports show the impact of the pandemic has been dramatic on women in the workforce: Many aged 25 to 54 have stepped out of the professional environment to care for children and family. 

Despite this year’s challenges, the 2019 State of Women-Owned Businesses Report indicated upward growth in the world of female-helmed businesses. 

Findings from the research indicate there are nearly 13 million women-owned businesses in the US that employ 9.4 million people and generate $1.9 trillion in sales. 

Additionally, women-owned businesses grew 21% between 2014 to 2019, while businesses owned by women of color doubled that growth rate: As of 2019, women of color accounted for 50% of all women who owned businesses.

Within the retail and direct-to-consumer sector,

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4 Rock-Solid Reasons Women Make Some Of The Best Founders

Who run the world? Girls!

Those aren’t just the lyrics of an all-time great Beyonce song; it’s also a mantra that becomes truer and truer every day. While women are still woefully underrepresented in corporate leadership, more and more women are making the plunge into entrepreneurship.

And you know what? They’re completely nailing it.

Now, I don’t want to go out there and say that men suck — I am, after all, married to one who is also my business partner and despite our company name, he’s certainly not the worst. But, there’s no denying that when it comes to being a startup founder, us ladies have a lot of things working in our favor.

1. Women Are Great Communicators

This is something that’s been repeated so often that it’s almost become cliche — but it’s also true! Whether they’re doctors or business managers, women have consistently

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Women Founders of AI Startups Take Aim at Gender Bias

When Rana el Kaliouby was pitching investors in 2009 on her artificial-intelligence startup, Affectiva, she and her co-founder tried to steer clear of what she calls the “e-word”—emotion.

They were both women, and though their startup was designed to detect emotion in technology, they were sensitive to how they would be perceived. They feared they might not be taken seriously because “emotion” wasn’t in the traditional lexicon of many companies and funders—and because it carried female connotations in a largely male industry.

“We danced around it,” she says, adding that they called themselves a “sentiment” company instead. “Investors invest in what they know, and we were so different from what they were used to.”

A decade later, that is changing. Though the field of artificial intelligence remains heavily male-dominated, female leaders have made noticeable inroads. Some say they want to build workplaces that are more inviting to diverse workforces, and

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