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New Clothing Start-Up, Frankly, Is Making the Pandemic’s Braless Trend Permanent

CHICAGO, Oct. 13, 2020 /PRNewswire/ — With new work-from-home policies and fewer excuses to go out, many women have been opting out of bras and into a more comfortable lifestyle during the pandemic. Frankly, a clothing start-up, aims to make this shift permanent with their new collection of braless clothing – launching today on Kickstarter.

While some may argue athleisure is here to stay, co-founders Jane Dong and Heather Eaton are confident the joy of dressing up won’t disappear any time soon. Especially if it just became easier. With Frankly, women can have the best of both worlds: the ease of loungewear and the chic look of designer clothing.

“Women shouldn’t have to choose between style and comfort,” COO Jane Dong says. “That’s why we’re designing fashionable clothing that has the same support bras offer, but without the discomfort or inconvenience.”

Frankly’s debut line features an array of

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